Sam has worked for Barnardo’s since 2006, initially as Director for the Midlands, before taking up the post of Executive Director of Children’s Services (UK) in 2013. He transitioned to his present role in mid-2015 and also holds corporate responsibility for Safeguarding and Children and Young People’s Participation.

Although originally qualifying as a graphic designer, he re-trained as a social worker in 1988.  Over the next 15 years he worked as a child care practitioner, manager and senior manager in three Midlands local authorities – Warwickshire, Leicestershire and Coventry.  Whilst gaining his MBA, Sam then moved to work in the voluntary sector, joining children’s charity Action for Children as a Deputy Director in 2003.

Safeguarding, Looked After Children and supporting those most marginalized have remained core passions for Sam throughout his career. Whilst in more senior positions he has played a key role in developing Barnardo’s strategic direction, implementing change - including the current Children’s Service Delivery Model, contract management, and latterly strategic partnering. 

He recently became a trustee of Children England and has been the Vice Chair of the Birmingham Child Poverty Commission.